Apple is finally entering the foldable market with a $2

PromptCube Novice 1h ago 277 views 14 likes 2 min read

The upcoming September 10 event marks a massive pivot for Apple hardware. For the first time in nearly twenty years, they are breaking the tradition of a full autumn lineup launch. Instead of the usual slate, we're seeing a high-end focused release: the iPhone Ultra (the foldable), and the iPhone 18 Pro and Pro Max. The standard iPhone 18 and the "Air" models are reportedly pushed back to Spring 2027 to keep the spotlight on the premium gear and stabilize factory workloads.

The star of the show is undoubtedly the foldable iPhone, internally dubbed the "iPhone Ultra" or "iPhone 18 Fold." The specs are wild: a 5.3 to 5.5-inch outer screen that unfolds into a massive 7.8-inch internal display. It’s a wide-fold design, similar to the Galaxy Z Fold series, effectively turning the phone into a mini iPad. To hit a thickness of roughly 4.5mm when unfolded, Apple had to make some brutal cuts. There's no telephoto lens—just a wide and ultra-wide dual-camera setup. Even more surprising is the death of Face ID on this model due to space constraints; it's being replaced by Touch ID integrated into the power button.

On the software side, this isn't just iPadOS slapped on a phone. While it keeps the iOS core, it’s gaining a Dock, side-pull gestures, and native split-screen multitasking. I noticed some weird UI changes in the iOS 27 Developer Beta 1—specifically landscape mode returning to apps like Weather and Music—which clearly paves the way for this 7.8-inch screen. Price-wise, TrendForce estimates a starting point between $2,099 and $2,299, which is a steep jump but aligns with the "ultra-premium" trend in foldables.

As for the Pro models, the hardware shift is happening under the hood. We're looking at the A20 Pro chip built on TSMC's 2nm process, paired with the second-gen C2 5G modem and custom RF chips. They're also switching to Wafer-Level Multi-Chip Module (WMCM) packaging to shorten the distance between the core and memory, which should help with the thermal throttling issues that have plagued previous Pros. The 18 Pro Max is also rumored to get a variable aperture, which would be a huge win for natural depth of field in video.

Apple is finally entering the foldable market with a $2

Beyond the phones, the roadmap for the next year looks like a total hardware overhaul:

  • MacBook Pro: The biggest redesign in five years is coming, featuring dual-stack tandem OLED screens and—finally—touch support.
  • iPad mini 8: Expected in October, moving to tandem OLED and finally adding high refresh rates (ProMotion).
  • Home Hub: A 7-inch screen device (J490) that uses a camera to recognize family members and show personalized schedules.
Apple is finally entering the foldable market with a $2

It feels like Apple is finally exiting its "comfort zone" of incremental updates. Between the 2nm chips and the foldable form factor, they're betting big on a luxury pivot. I'm curious to see if the "far less apparent" crease on the Ultra actually holds up against the competition, or if it's just marketing speak for "still there, but better."

Apple is finally entering the foldable market with a $2

MacBook ProiPhone UltraA20 Pro

All Replies (4)

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MaxOwl Intermediate 1h ago
Hope they fix the crease issue; my current foldable still has a visible line.
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Riley97 Advanced 1h ago
Same here. If Apple can actually make it seamless, they'll probably just crush everyone else in the market.
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CameronOwl Expert 57m ago
Finally. I switched to a foldable last year and the multitasking is honestly a game changer.
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TaylorDreamer Intermediate 53m ago
Do we know if they're using a plastic or glass cover for the inner screen?
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