Bending Spoons to Acquire Airtable for $1.28B in All-Stock Deal
Why does this matter? Bending Spoons, the Milan-based mobile app powerhouse behind apps like Splice and Remini, has spent the last few years quietly building a portfolio of productivity and utility tools. Airtable slots right into that strategy — it's already used by over 300,000 teams and companies worldwide, including Netflix, Shopify, and NASA.
The acquisition comes at a pivotal moment for Airtable. The company had been facing increasing pressure to grow revenue beyond its freemium model, and its latest funding round valued it at $11 billion in 2021. Now, under Bending Spoons' umbrella, Airtable will likely shift focus toward profitability rather than pure user growth.
Here's what we know so far:
- Deal structure: All-stock transaction, valued at approximately $1.28B
- Airtable's traction: 300K+ teams using the platform globally
- Notable users: Netflix, Shopify, NASA
- Bending Spoons' playbook: Focuses on scaling profitable apps; owns 200+ apps
- Post-acquisition plan: Expected to integrate Airtable's API and automation features more tightly with other Bending Spoons products
Bending Spoons isn't new to big acquisitions — it previously bought Evernote for a reported $250M+. That deal closed earlier this year, and early signs suggest Bending Spoons is already working to streamline operations and reduce costs across its portfolio.
For Airtable users, the immediate impact is unclear. However, Bending Spoons has historically maintained existing product roadmaps while gradually introducing monetization improvements. Airtable’s API-first approach and no-code flexibility align well with Bending Spoons’ history of acquiring developer-friendly platforms.
The broader implication? Consolidation in the no-code/low-code space continues heating up. With giants like Microsoft (Power Platform) and Salesforce (Tableau, Slack) already entrenched, smaller players are either doubling down on niche audiences or seeking exits. Airtable choosing Bending Spoons over a public listing suggests confidence in the private equity-style operational overhaul that Bending Spoons typically applies.
No official statements have been released yet by either company, but regulatory filings in the EU are expected soon. If approved, this would mark one of the largest all-stock tech acquisitions in Europe this year, signaling continued appetite for strategic M&A despite market volatility.