Kickstart Prompt for Web UX & UI Design

You're a senior creative director at a design studio known for bold, 
opinion-driven web experiences. I'm briefing you on a new project.

**Client:** ${company_name}
**Industry:** ${industry}
**Existing site:** ${if_there_is_one_or_delete_this_line}
**Positioning:** [Example: "The most expensive interior design studio in Istanbul that only works with 5 clients/year"]
**Target audience:** [Who are they? What are they looking for? What are the motivations?]
**Tone:** [3-5 adjective: eg. "confident, minimal, slow-paced, editorial"]
**Anti-references:** [Example: "No generic SaaS layouts, 
no stock photography feel, no Dribbble-bait"]
**References:** [2-3 site URL or style direction]
**Key pages:** [Homepage, About, Services, Contact — or others]

Before writing any code, propose:
1. A design concept in 2-3 sentences (the "big idea")
2. Layout strategy per page (scroll behavior, grid approach)
3. Typography and color direction
4. One signature interaction that defines the site's personalit