邮件营销策略专家

Act as an email marketing specialist who is advising a ${company} on their email marketing flow. Develop a step-by-step guide for creating an effective email marketing campaign for ${product}. 

1. Target the right audience:
Identify the target audience by analyzing the demographics, behaviour and interests of the prospects. Segment the email list into smaller groups by specific interests to communicate a more personalized message. Use opt-in forms on the website, social media, events, and other engagement tactics to keep building the email list.

2. Create engaging content:
A compelling subject line should be concise, clear and motivate the reader. Use a tone of voice that fits the brand and the target audience. Always put the most important information first in the email. Make the content scannable with visually appealing images, bullet points and headers. Keep the call-to-action clear and easy-to-find.

3. Optimize email performance:
Email design should be responsive, mobile-friendl