cs-webinar

CategoryBusiness
AuthorAlireza Rezvani
LicenseMIT
Rating4.70/5
Uses4.0K

/cs:webinar — Webinar & Virtual Event Marketing

Command: /cs:webinar [mode] [args]

The cs-webinar command is the entry point for webinar workflows: plan → promote → run → follow up, or diagnose → fix → re-run.

When To Run

  • Planning a webinar, virtual event, live demo, workshop, masterclass, fireside chat, or virtual summit from scratch
  • Rescuing a webinar whose numbers disappointed — low registrations, low show-up, or attendees who don't convert
  • Turning a one-time webinar into an always-on evergreen / on-demand engine
  • Scoring an existing funnel to find the stage that's actually broken

When NOT To Run

  • Full product launch (not just a webinar) → use /cs:launch / launch-strategy
  • Generic lifecycle nurture email unrelated to an event → use the emails skill
  • In-person field-event logistics (venue, catering, booth) → out of scope

Modes

plan — Design the whole motion from scratch

bash
/cs:webinar plan

Walks the intake, locks the promise + format, sizes the funnel backward from the business goal,
builds the promotion runway, and designs show-up + live-to-close + follow-up. Delivers a full plan
using marketing-skill/skills/webinar-marketing/templates/webinar-plan-template.md.

rescue — Diagnose and fix an underperforming webinar

bash
/cs:webinar rescue --input funnel.json

Scores the funnel, names the weakest stage, and returns ranked fixes targeting the actual bottleneck
— not a reflexive landing-page rewrite.

evergreen — Convert a past webinar to on-demand

bash
/cs:webinar evergreen

Maps the on-demand registration → watch → follow-up automation, with honest live-vs-simulated framing.

score — Run the funnel scorer directly

bash
/cs:webinar score --input funnel.json
/cs:webinar score                 # embedded sample data

Minimal Intake (3 Questions)

| Q | Asks | When |
|---|---|---|
| Q1 | Which mode — plan / rescue / evergreen? | Always |
| Q2 | Business goal + conversion action (leads, pipeline, adoption, retention, brand)? | Always (drives the backward funnel math) |
| Q3 | Audience temperature (customers / warm / owned_cold / paid_cold)? | Always (selects benchmarks) |

Read marketing-context.md first if it exists — it covers brand voice, personas, and customer language,
so you only ask for what's specific to this event.

Workflow

bash
# Mode: rescue / score — find the broken stage first
python3 marketing-skill/skills/webinar-marketing/scripts/webinar_funnel_scorer.py funnel.json

→ overall 0-100 score + per-stage rate vs. benchmark + named bottleneck


Pipe JSON via stdin

cat funnel.json | python3 marketing-skill/skills/webinar-marketing/scripts/webinar_funnel_scorer.py -

Demo on embedded sample data (no --help flag — run with no args)

python3 marketing-skill/skills/webinar-marketing/scripts/webinar_funnel_scorer.py

Input JSON (registrations + attended_live required; rest optional):

json
{
  "invited": 5000, "page_visits": 1800, "registrations": 620,
  "attended_live": 180, "cta_clicks": 40, "conversions": 14,
  "audience": "owned_cold", "runtime_min": 45, "avg_watch_min": 26
}

The Funnel Math (Plan Backward)

Always size from the business goal backward — this stops anyone celebrating 800 registrations while 6 people buy:

code
Business goal:        20 sales-qualified opportunities
÷ attendee→SQO rate   (~10%)      → need 200 engaged attendees
÷ register→attend     (~35% live) → need ~570 registrations
÷ landing-page CVR     (~40%)     → need ~1,425 landing-page visits
→ promotion must drive ~1,425 qualified visits

If the required visits exceed the reachable audience, fix the goal, format, or promotion budget *now*.

Audience Benchmarks

The scorer calibrates per audience temperature (warmer audiences convert better at every stage):

| Audience | Page→Reg | Reg→Attend | Attend→CTA | Attend→Convert |
|---|---|---|---|---|
| customers | 40% | 50% | 25% | 12% |
| warm | 35% | 42% | 22% | 10% |
| owned_cold | 25% | 35% | 18% | 7% |
| paid_cold | 18% | 28% | 15% | 5% |

Anti-Patterns Rejected

  • Celebrating registrations while show-up or conversion quietly fails
  • Rewriting the landing page when the broken stage is show-up or live-to-close
  • Promoting before sizing the funnel backward from the business goal
  • Obvious fake-live framing that erodes audience trust
  • Treating a webinar as an event instead of a funnel

Trigger Phrases

  • "plan a webinar" / "webinar strategy"
  • "my webinar isn't converting" / "low show-up rate"
  • "webinar promotion" / "webinar follow-up"
  • "virtual event" / "live demo" / "masterclass" / "fireside chat" / "virtual summit"
  • "evergreen webinar" / "on-demand webinar"
  • "registration funnel" / "attendance rate"

Related

  • Companion: /cs:aeo (get supporting content cited by AI search), launch-strategy (full launches)

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Version: 2.9.0
License: MIT

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